People don’t hear you because of how many words you say.

People hear you because of how you say what you say.

Does it connect with their spirits? Is it well thought out? Is it presented carefully, thoughtfully? Does it speak to their needs and desires?

Success in communication, in fact, often comes when you focus on what not to say, so that what you do say has enough power generated to make your point.

“Speak less, say more,” the author Jim Collins has shared as a motto.

It’s a skill worth learning.